Is It Time to Pull the Trigger?

What a wild ride with this stock?  A year ago I recommended this stock to free subscribers and we saw the stock go from $21.50  (initiation price) to a high of $31.19 in just a short few weeks.  Netting traders an all around solid gain. 
Since hitting that high back in August of 2016; shares of $AOBC has taken a nose bleeding nose dive and the stock currently trades at $18.41.   How did we get here?

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The election of a new POTUS?  The silence of the gun control lobbyists?  Maybe sales have been a little sluggish?  Maybe it’s a combination of those things or none of the above. 

But for us traders/investors the question remains, “is it time to pull the trigger?” 

Should we sell this laggard since its currently down more than 40% from its high or should we buy this beaten down gem? 

ShortMeTina has every intentions on buying this stock; but only when the price is right.