The Swift Life

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Taylor Swift is finally talking! 

On October 11, 2017, Taylor Swift published a sneak peak into her gaming partnership with Glu Mobile (GLUU), the makers behind Kim Kardashian: Hollywood and Nicki Minaj: Empire.    

The app is described as ‘a creative, inclusive and community-driven place for users to better connect with each other… and Taylor!”
From what I gather from the 33 second ‘First Look’; the app comes off very much like a social networking platform.

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That’s right, I think this will be a place for Swift’s fans to gather, communicate and rock out to all things Taylor.  With the extra benefit of having Taylor right there to engage with them. 

The Swift Life seems like her very own, Facebook (Swiftbook), Instagram (Instaswift), and Twitter (Swifter) all wrapped up into one ‘Taylor-verse”. 

As promised, Glu seems to be departing from the freemium model that garnished huge success as we saw with Kim Kardashian’s: Hollywood and Gordon Ramsay’s Dash. 

Will this Swift centered social media platform work?  I can’t say, only time will tell. 

But considering Taylor Swift’s huge fan base, The Swift Life might actually have a shot at getting this company back to profitability. 

The stock is currently up 5% on the news.

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(click image to enlarge)

Disclaimer
To bring everyone up to speed, ShortMeTina’s trading community remains in this trade with an average entry point of $2.45-$2.50.  To date, the stock has appreciated over 60% since those levels. 
I have written numerous times that the release, and hopefully, a successful launch will propel this stock into the $4 trading range.