Taylor Swift is finally talking!
On October 11, 2017, Taylor Swift published a sneak peak into her gaming partnership with Glu Mobile (GLUU), the makers behind Kim Kardashian: Hollywood and Nicki Minaj: Empire.
The app is described as ‘a creative, inclusive and community-driven place for users to better connect with each other… and Taylor!”
From what I gather from the 33 second ‘First Look’; the app comes off very much like a social networking platform.
That’s right, I think this will be a place for Swift’s fans to gather, communicate and rock out to all things Taylor. With the extra benefit of having Taylor right there to engage with them.
The Swift Life seems like her very own, Facebook (Swiftbook), Instagram (Instaswift), and Twitter (Swifter) all wrapped up into one ‘Taylor-verse”.
As promised, Glu seems to be departing from the freemium model that garnished huge success as we saw with Kim Kardashian’s: Hollywood and Gordon Ramsay’s Dash.
Will this Swift centered social media platform work? I can’t say, only time will tell.
But considering Taylor Swift’s huge fan base, The Swift Life might actually have a shot at getting this company back to profitability.
The stock is currently up 5% on the news.
Tina Lashley holds a Bachelor of Arts in Forensic Psychology and a Master's of Science in Mental Health Counseling and has been a stock market participant for over a decade. Currently a Full-Time Trader and Blogger of all things financial.